The Art & Science of Mindset Renewal
"Everything begins with a thought."
An 8-step framework deconstructing old thinking patterns and building new mindsets to support real, sustainable change.

The Problem
A high percentage of change programmes fail to achieve their full potential (industry studies show 30–70% success rate, incl. McKinsey & Co citing 70% failure). A key influencer is lack of belief — evidenced in employee resistance and lack of management and sponsor support.
Critical to unlocking new growth: old thinking habits need to be dismantled and renewed mindsets established, to create a unified success vision and belief.
What Is the MindsetMaker?
The MindsetMaker is a renewed thinking approach to enable tangible transformation. It answers the question "Is change possible?" with a resounding YES.
It provides a practical framework to create new thinking to bring about new doing — putting the reader in the driving seat with a practical and scientifically sound method to make and maintain positive change.
The 8-Step MINDSETS Framework
From current mindset (System 1) to new mindset (System 2)
MIND
Current Mindset — System 1 Thinking
My mindset influencers
What are my various thought influences, how do I manage these?
Review my thinking — Imagery
What pictures am I recalling or imagining?
Tune into my thinking — Narrative
What is the nature of my self-talk, what script is running internally?
Identify my default mindset — Domain
How do I feel about [topic]? What are my established motives and behaviours?
SETS
New Mindset — System 2 Thinking
Create the new mindset — Scene
What do I want to see, what does success look like?
Embrace the new scene — Emotions
How does the new success scene feel, what does success feel like?
Install the new mindset — Truth
What is the new truth statement and what will it take to believe (remove obstacles)?
Establish the new mindset — Story
How am I going to establish the new mindset and who am I going to tell?
The MindsetMaker Review Framework
| # | Parameter | Focus |
|---|---|---|
| 1 | My Inputs | Sources influencing my thinking (environment, media, reading, conversations) |
| 2 | Images | Accompanying thought images |
| 3 | Narrative | Accompanying thought narrative |
| 4 | Domain | Default emotional domain — confident, neutral, concerned? |
| 5 | Scene | Clarity of new success scene vision (0–5) |
| 6 | Emotion | Strength of emotional connection with success scene (0–5) |
| 7 | Truth | Present-tense truth statement articulating the success scene |
| 8 | Story | Communication plan — audience, channels, frequency |
Team Mindset Transformation
Executive team under considerable pressure to deliver on a stretch plan recognised leadership and organisational fatigue. A renewed Team Mindset was established to envision successful strategy implementation.
Result:
Collective vision, unified belief, and a common narrative — leading to renewed energy and drive, transforming the leadership culture and exceeding the target.
The MindsetMaker
The MindsetMaker book equips readers with a lay-entry understanding of the neuroscience of thought management. Through the framework, readers understand where and how mindsets are formed — and how to make new ones.
Chapter Headings
- 1The Mindset Maker Story
- 2Meeting the Mindset Maker
- 3The Neuroscience of Change
- 4Making Mindsets
- 5Mindsets in Action
- 6Mindset Application
- 7Maintaining Mindsets
Bring the MindsetMaker to Your Organisation
Transform thinking patterns and unlock sustainable change for individuals, teams, and entire organisations.