THE MINDSETMAKER

The Art & Science of Mindset Renewal

"Everything begins with a thought."

An 8-step framework deconstructing old thinking patterns and building new mindsets to support real, sustainable change.

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Black butterfly symbolizing transformation and mindset renewal

The Problem

A high percentage of change programmes fail to achieve their full potential (industry studies show 30–70% success rate, incl. McKinsey & Co citing 70% failure). A key influencer is lack of belief — evidenced in employee resistance and lack of management and sponsor support.

Critical to unlocking new growth: old thinking habits need to be dismantled and renewed mindsets established, to create a unified success vision and belief.

What Is the MindsetMaker?

The MindsetMaker is a renewed thinking approach to enable tangible transformation. It answers the question "Is change possible?" with a resounding YES.

It provides a practical framework to create new thinking to bring about new doing — putting the reader in the driving seat with a practical and scientifically sound method to make and maintain positive change.

Core Framework

The 8-Step MINDSETS Framework

From current mindset (System 1) to new mindset (System 2)

MIND

Current Mindset — System 1 Thinking

M

My mindset influencers

What are my various thought influences, how do I manage these?

I

Review my thinking — Imagery

What pictures am I recalling or imagining?

N

Tune into my thinking — Narrative

What is the nature of my self-talk, what script is running internally?

D

Identify my default mindset — Domain

How do I feel about [topic]? What are my established motives and behaviours?

SETS

New Mindset — System 2 Thinking

S

Create the new mindset — Scene

What do I want to see, what does success look like?

E

Embrace the new scene — Emotions

How does the new success scene feel, what does success feel like?

T

Install the new mindset — Truth

What is the new truth statement and what will it take to believe (remove obstacles)?

S

Establish the new mindset — Story

How am I going to establish the new mindset and who am I going to tell?

The MindsetMaker Review Framework

#ParameterFocus
1My InputsSources influencing my thinking (environment, media, reading, conversations)
2ImagesAccompanying thought images
3NarrativeAccompanying thought narrative
4DomainDefault emotional domain — confident, neutral, concerned?
5SceneClarity of new success scene vision (0–5)
6EmotionStrength of emotional connection with success scene (0–5)
7TruthPresent-tense truth statement articulating the success scene
8StoryCommunication plan — audience, channels, frequency
CASE STUDY

Team Mindset Transformation

Executive team under considerable pressure to deliver on a stretch plan recognised leadership and organisational fatigue. A renewed Team Mindset was established to envision successful strategy implementation.

Result:

Collective vision, unified belief, and a common narrative — leading to renewed energy and drive, transforming the leadership culture and exceeding the target.

The Book

The MindsetMaker

The MindsetMaker book equips readers with a lay-entry understanding of the neuroscience of thought management. Through the framework, readers understand where and how mindsets are formed — and how to make new ones.

Chapter Headings

  1. 1The Mindset Maker Story
  2. 2Meeting the Mindset Maker
  3. 3The Neuroscience of Change
  4. 4Making Mindsets
  5. 5Mindsets in Action
  6. 6Mindset Application
  7. 7Maintaining Mindsets

Bring the MindsetMaker to Your Organisation

Transform thinking patterns and unlock sustainable change for individuals, teams, and entire organisations.